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The pre-styling treatment is an Italian professional salon quality cream that increases body. The solution makes drying quicker and easier. The blow-dry cream fights frizz and does not weigh hair down. The treatment is ideal for use before cutting. Blow-Dry Cream is a very versatile product, suitable for all hair types. It is an extremely powerful conditioner and gives body to fine hair. An indispensable ingredient for all product mixtures in the Story Styles line. All the Style Stories pre-styling products contain ingredients that, when activated by heat, protect against free radicals. This thermal protection helps to preserve the keratin naturally contained in the hair fiber and prevents hair breakage. Style Stories is a complete line of styling products that, thanks to the valuable advice of our hair stylists, become the exact tools for addressing every occasion with the perfect style. Our looks always have an interesting story to tell. At the base of all the Style Stories formulas is a Moringa Oleifera. This special ingredient, also known as the “miracle tree” is used in treatments for the skin and the hair to neutralize unpleasant orders and give your hair a longer-lasting clean sensation. It also contains photo-protective properties that counteract the damage of free radicals. For those who do not limit the pursuit of perfection to special occasions, Alfaparf Milano Style Stories Blow-dry Cream is the solution for dreamy curls, every day.